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Hooray! eBay changes that will increase your profit

publication date: Sep 1, 2008
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eBay Confidential eZine

27th August 2008
 
 
Editorial: eBay changes that will increase your profit
 
 
How to Sell eBooks on eBay
 
 
Tips For Selling Your Antiques Online
 
 
Hi,
 
Remember last week's eLetter when we all got excited
about the changes to eBay's fee structure, which means
paying less to list items in Shops and Buy It Now and
potentially paying more at the final selling stage? Well,
other things have been happening alongside which I'll
tell you about today.
 
First of all it's time for a big "HIP HIP HOORAY" because
those of us who saw our feedback percentage drop
below 100 per cent even though we'd never received
negative feedback have now had the 100 per cent
reinstated. eBay, quite rightly, is no longer treating
neutral feedback the same as negative in their overall
positive feedback rating system. Wonderful!
 
But there's much more to raise your glass for than mere
feedback issues, there are many more interesting things
happening to reduce your overheads and grow your
profit margins on eBay, especially if you list 'same kind'
items in Buy It Now or Shop format.
 
One big change concerns eBay's search engines which
currently do not respond to Shop listings; under the new
system Shop Listings will respond to searches on eBay. 
So whether you list your goods auction, Buy It Now or in
your eBay Shop you're always going to appear
whenever someone searches on eBay for products such
as you are selling. Prior to this Shop listed goods could
go largely unnoticed on eBay unless Shop owners
worked hard at promoting their products and using
Search Engine Optimisation techniques to draw traffic to
their Shop via outside eBay search engines. (Note: the
new rules don't mean you should stop working to
generate traffic to your eBay listings: remember the
golden rule 'Every Little Helps!')
 
The new changes come into effect on 24th September
2008 and, according to eBay: 
 
"If you already own a Shop, list lots of Buy It Now items
or want to grow your business, we strongly advise you
find out more about these improvements and what you
can do to make the most of them for your business.
Find out more about the changes here:
 
 
Straight from the horse's mouth, this is how the changes
affect you:
 
"Buy It Now listings will last up to 30 days, giving your
listing more chance of selling by trebling the maximum
exposure time from 10 days.
 
The insertion fee for Buy It Now listings will be the same
fee, whatever the price of the item:
 
40p (20p in media category, different pricing applies to
the Vehicles category)
 
Insertion fees as low as 1p will be available to Shop
owners.
 
Shops
 
If you have lots of items you want to list using Buy It
Now, open one of our improved Shops to get much
lower insertion fees.
 
Our new Shops are designed to give sellers more
opportunities to offer more stock on eBay, and to enjoy a
lower upfront cost - as low as 1p depending on what
level Shop subscription you choose.
 
All items listed through a Shop will appear in main
search results.
 
We're happy to confirm that we're removing the fee for
the Gallery listing upgrade (was 15p on eBay.co.uk and
20c on eBay.ie). This makes permanent the promotion
that was due to end on 30th September 2008."
 
eBay says it is making these changes to improve the
shopping experience for buyers, which is very different
to what top Internet research companies think is behind
the move. Their views might also explain why Buy It
Now and Shop listings are being changed and Auction
listings are going largely untouched.
 
Internet researchers are convinced eBay is trying to
emulate Amazon and other fixed price Shopping Malls,
which allow individuals to list items at little or no cost,
and charge sellers only when items actually sell. So in
line with reduced front end selling fees, eBay will shortly
be charging up to ten per cent of final selling fees.
 
Buy It Now listing fees currently cost 10p to £1.30, under
the new rules they will cost between 1p and 40p.
 
Currently Items selling at up to £29.99 incur 7.5 per cent
final selling fees, those selling between £30.00 and
£49.99 are charged 4.5 per cent, under the new rules
both will be charged at 9.9 per cent. There are
discounts for volume sellers.
 
So there you have it!
 
Happy eBaying,
 

Avril

 

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***********************************
***
How to Sell eBooks on EBay
by Roberts Kukurs
***
Are you looking into how to sell eBooks on EBay? If so
then you have come to the right place!
 
Unfortunately it is not as simple as it used to be to list
eBooks on eBay these days. This is because the rules
have changed due to many sellers ripping their buyers
off. So now in order to sell information products such as
eBooks successfully on the site, you have to follow a
number of guidelines.
 
How to Sell eBooks
 
Selling your eBooks can be difficult if you do not do your
research. The main thing that you need to consider is
how many other sellers are selling the same books.
What many people tend to do is find popular PLR
eBooks and sell them extremely cheaply through eBay in
order to get a lot of good feedback. These are the types
of listings that eBay wants to eliminate, so that is why
new rules were introduced.
 
The rule that you need to follow in order to avoid your
listings being removed is that the eBook should not just
be downloadable. Digital delivery is no longer an option
with eBooks on eBay because so many sellers were
misleading potential buyers. You now need to physically
send something through the post in order to be in line
with eBay's guidelines. So this generally includes placing
the eBooks onto a CD.
 
Another factor to consider is how popular the eBooks
are. Are you selling books that hundreds of other sellers
are offering? If so then how do you expect to stand out
over the other listings? The sellers who lists eBooks
purely to gain feedback will be offering their products at
stupidly low prices. So price wise you will not be able to
beat them. However, if you add something a little extra
to your listing then you do stand a chance of competing.
You could offer bonus material with your eBooks. That
will make your listing unique and you will be offering
something that no other seller is offering. You should
also remember that first impressions are everything. So
you need to remember to keep your eBook offers as
visually appealing as possible. Make them easy to read,
entertaining and to the point. If you follow these tips you
will easily sell more eBooks than your competitors.
 
Overall selling eBooks on EBay is slightly more
complicated than it used to be. However if you place the
books onto CD and offer something unique, you should
find that you earn quite a lot of profit.
 
Want to start your very own eBay info product business?
 
 
***
Tips For Selling Your Antiques Online
by Victor Epand
***
Do you have an antique item or even several antique
items that you feel are worth a significant amount of
money? It may be something you inherited or something
you bought many years ago. If you have thought of
selling these valuable items, it may be easier to do than
you think.
 
Selling your antiques online is relatively simple. There
are two basic ways of selling antiques online. One way is
to set up your own website or a simple web page. Or you
can use an auction site such as eBay.
 
Selling From Your Own Web Site
 
If you have a number of antiques you wish to sell, you
can set up a web site or just a simple web page with a
domain name for just a few dollars a month. The first
thing you should do is to take photographs that show
good detail of each antique piece you wish to sell. You
should describe the facts about that piece, such as
estimated age, value, place of origin, etc. You should
also include shipping costs, handling costs, an email
address and/or phone number for potential customers to
reach you concerning questions or issues.
 
Once your web page is set up, you need to draw some
traffic to it. You can connect with popular search engines
such as yahoo and Google. You can also advertise
locally, by placing fliers throughout your neighborhood or
placing messages on online message boards concerning
antiques.
 
Selling on Auction Sites
 
If you consider selling some of your antiques on auction
sites such as eBay, you should do a little research first.
Check any similar items being sold. If you see items that
are similar to yours, take note of the price. You may
want to offer a competitive price. You should also display
good detailed photos of your items. In your description of
the item, try to make your item sound special. Online
auction sites can be very competitive in that they can be
saturated with many items that are similar, so try to find
a way to make your item sound unique.
 
eBay is one of the most popular online auction sites.
However, it is not the only one. You should investigate
other auction sites and decide which one might be best
for you. Whichever site you use, be sure you understand
all the rules and regulations that go along with the site.
Also make sure you understand the percentages that the
site will take from any sales you make.
 
Whether you decide to use an auction site or set up your
own web site, you may make more money than you
think. With just a little strategy and planning you can turn
your antiques into cash.
 
Victor Epand is an expert consultant for pottery,
antiques, and figurines. When shopping for pottery,
antiques and figurines. Read more at:
 
 
and
 
 
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