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Become eBay Confidential's first eBay Millionaire!
publication date: Jun 14, 2006
Hello again and welcome to another eLetter
from all at eBay Confidential.
First this week is a neat idea for back ending
your profits on eBay. You've heard it before
but the most important customer is someone
who's already bought from you and, if treated
well, will probably buy from you again. So the
first article this week is all about turning first-
time buyers into regular buyers and shows
what amazing profits are possible even from
just a handful of low cost products.
Enjoy it, look for ideas to incorporate in your
eBay business, and maybe you'll become
eBay Confidential's first eBay Millionaire!!
Good luck and happy eBaying!
Avril
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***
How to Use eBay for Front End Sales and
Make the Biggest Profits Later
***
Once you have a buyer on eBay it's vital that
you keep that person's name and address and
look for additional items to offer them later.
Research shows that around one in five
buyers ultimately become regular buyers.
This happens in mail order, on the Internet, by
direct mail, and on eBay.
This means if you don't follow up on past
buyers you're effectively losing out on 20 per
cent more profits at every marketing
opportunity.
Imagine you sell an eBook on eBay, about
making money in the property business, for
example, and you sell one hundred copies
each month. Over the year that's 1200
customers. Of that number 240 are potentially
regular buyers of similar or even unrelated
products.
Now let's say you've been selling the book for
three months, you have 300 customers, of
whom you expect 60 to become regular
buyers - IF you offer them something to
purchase that is! If you don't offer them
something else later, you've just lost one of
the greatest resource any business can have
- back end selling potential. Repeat Back
End Selling Potential.
So, let's say you continue selling that initial
book on eBay and let's assume you make £310
profit per sale. That's £31000 a month,
£312,000 a year.
Let's see how the figures stack up if you
locate a second book about the property
business which this time makes you £350 pure
profit per sale.
This means if those 60 second time buyers
over three months you'll make £33000 extra,
£312,000 over the year, making cumulative
annual profits now of £324,000.
Imagine now that you double sales of your
eBay lead book (called 'lead' because it leads
to additional sales later - back end selling). Or
you could add another lead product to eBay,
for the property book or for something
different. Either way, all things being equal,
that is first time customer numbers stay much
the same, profit potential remains constant for
each front end and back end book combo,
then each new book, with back end seller,
adds another £324,000 to your bank account.
Four new front end combinations makes just
short of £3100,000 a year; forty new lead book
and back up package all but hits the ONE
MILLION POUNDS a year mark.
This is the simple step-by-step formula for
turning virtually anything you sell on eBay into
a fabulous back end earnings source.
This is how to make your first million:
Promote a book on eBay, it can be virtually
any subject, any format of book, the most
important thing is that it lends itself to back
end selling, meaning the subject must be
something people want to know more about
and to learn more they'll purchase similar
subject books later. Niche market titles are
especially good for back end selling. So
people who buy books about fishing will buy
more books about fishing, dog lovers similar,
UFO enthusiasts, craftworkers, and so on.
This is what you do next:
1) Keep names of buyers and enquirers to
sell to later.
2) Obtain another book that might interest
buyers of the first product. Get it from the
public domain, or create one from other
people's articles (ask permission from them,
few will refuse), obtain it from out of print
booksellers, etc.
3) Write a sales letter for the second book or
send the first chapter free with a link in the
back of the chapter for people to purchase the
full version. Some email programs let you
include your PayPal button for payment in the
body of an email containing the sales letter or
sample chapter.
That's it, mission accomplished, more money
going into your bank account.
More Back End Selling Tips
Here is another great way to adapt this lead
generating for front and back end selling
process through a string of books, of different
genre, different types. This can be
accomplished by selling books online, offline,
as free sample chapter downloads, and so on.
This is what you do:
1) Ask first time buyers to join your mailing list
for future sample chapters of books chosen to
interest them.
2) Compartmentalise names and addresses
in your email programme, according to type of
books people previously bought or obtained
as free downloads, etc.
3) Look for new books to interest niche book
buyers or general interest books to suit most
people. Send sample chapters as appropriate
in emails to your past buyers: niche and
special interest books to specific buyer
categories, general interest titles to all past
buyers.
3) Add a payment button inside the email to
attract early impulse buys for your full length
version. This saves losing potential buyers
who delay visiting an alternative sales page
for the full length book and change their minds
or lose the location of your sales page. The
next best way to accomplish a fairly certain
sale is to send the sample chapter as a pdf
attachment to your email, making sure links
for sales page or payment button in the pdf file
are active and working properly. Alternatively
add a printable order form at the end of the
sample chapter giving both online and offline
ordering options.
4) Send the complete book to buyers as an
email attachment or as a direct link between
payment and download page.
***
Online Auctions: Watch Your Ezine
Subscription grow Exponentially
By PradeepAggarwal
***
Online Auctions are often called the
'Entrepreneurs Dream', because they
represent the easiest and the cheapest way to
make money. And who doesn't want to make
money and grow rich? The online auction
giant eBay has million of hits a day. And these
are targeted customers. So how do you build
your eZine subscription list with online
auctions? Here are a few hints: -
1. Decide who your targeted customers for
your ezine are. For example if you are selling
herbal health products, then customers who
are interested in computers won't be looking
at your site.
2. Choose the correct category for your
products. To get an idea how to do this you
can visit one the online auction sites. For
example if you are selling leather belts, you
can list it under apparel and accessories.
Again, you have to list if it is for men or
women.
3. Then you have to offer your item to the
customers. To do this successfully you have
to describe your product in a very positive and
seductive way? How do you do this? List out
the different colors of leather belts available,
different sizes of belts. Offering a guarantee is
also a sure way to make people know that you
are genuine. You can also use positive feed
back for previous customers who have bought
the product from you.
4. A picture speaks a thousand words. So
make sure you have good photographs of the
product, so that customers can have n idea of
the product that they are going to get.
5. Make sure that your product is listed with a
very attractive headline. As the space for
headlines is small in online auctions you have
to express a lot with very few words.
6. Work in references and links throughout
your sales copy to your ezine. Mention your
ezine many times throughout your online
auction site. Put your listing on some of the
biggest online auction sites on the Internet.
Some of the big online auction sites charge for
a listing but it is free on smaller online auction
sites.
Some of the online auction sites are listed
below: --
Once your ad is put up then it is time for you
to put up your feet and relax. Your ad will
create a steady stream of subscribers for your
ezine.
PradeepAggarwal is an Internet Entrepreneur
and a leading Online Business consultant, He
has conducted many workshops and seminars
which you can read more about at
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