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If it moves shoot it
publication date: Jun 27, 2007
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- Editorial: If It Moves Shoot It!
- Writing eBooks to Sell on eBay by Sheryl Polomka
- Wholesale Collectibles: How to Find the Best
Wholesale Collectibles Deals for eBay by Donny Lowy
***
Hi,
I don't know about you but I positively hate eBay listings
with moving icons and video clips, I think they look so
unprofessional. I can't even stand moving images on
sites belonging to top players like Amazon and Google.
But when they feature on web sites and eBay listings
from ordinary folk like you and me, it seems they turn
most people completely away from whatever web page
they entered potentially to buy.
There's an old saying that describes many people's
reaction to moving objects, which has changed
considerably since it appeared round about World War
II, but generally it goes like this:
"If It Moves Shoot It, If It Doesn't Salute It."
I've heard lots of variations of that statement over the
years, some directly contradictory to this one.
But generally, and specifically relating to eBay, I think
most people - buyers certainly - would agree that
superficial moving objects should be shot out of
existence.
I'm talking the likes of moving wizard icons thanking you
for visiting so-and-so's eBay pages, eBay pages that
emerge like a slow moving snow storm and take ages to
open your chosen listing by which time you're dizzy and
totally disinterested in what you wanted to see.
And let's not forget video clips, to my mind THE worst
thing to include in your eBay listings. To my mind these
moving objects look so supercilious, completely
amateurish, they are immensely off-putting and can
reveal the seller as totally unprofessional. Which of
course gets people escaping fast from strange moving
listings and leaving the would-be, should-be seller,
wondering why no one ever buys from him.
The reason I'm saying this today is because a subscriber
emailed last night, asking me to view his listings to help
determine why not one of about fifty items he listed last
week had sold. I looked, but only at three items chosen
randomly throughout his failed listings. Any more than
that and I'd have ended up with migraine.
I gave him my opinion: I said I think he'd do better with
static images for the books he had listed instead of the
video he'd created showing someone turning the pages
of what were otherwise very attractive books.
"Strange", he said, "quite a few other people said the
same thing", He then asked why people swear you can
increase your selling chances by adding bells and
whistles to your eBay listings.
Answer: "Because they're selling bells and whistles!"
Recent research shows that people do not like moving
images on eBay, or off eBay for that matter, the reason
being they distract visitors too much from what they
originally wanted to see. Created by non-Attenborough
types they just look amateurish and leave people
wondering if whatever you are selling is also seriously
flawed.
Having said that, and I am definitely not in agreement
with them - there are sellers who insist video clips and
moving icons are beneficial to their listings. It's up to
you to decide, preferably by testing a few listings with
moving clips against static images for similar products.
To help you choose between shooting and saluting I
found two sites featuring software designed to upload
video images to your listings. You'll find them at:
FOOTNOTE: Here's another reason I've focused on
moving images today. eBay has just announced it is
adding video functionality to 'About Me' pages so people
can create moving images of themselves to help create
credibility and trust and overcome scepticism often
associated with eBay.
Guess who won't be using it?
Happy eBaying!
Until next time,
Avril
***
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***
Writing eBooks to Sell on eBay by Sheryl Polomka
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Ebooks/Information Products are in high demand on
eBay. There are sellers who make a good income just
selling information products. Out of all the online
business opportunities available, having your own eBook
is one of the most profitable. You can earn thousands of
dollars by selling your own eBook.
How do I create an eBook? I'm sure that's a question
many of you will ask. So let's go through the steps to
creating your own eBook.
Choose your topic. What are you good at? What do you
know a lot about? What are your skills, what is your job?
What do you spend time doing? What are your hobbies?
You can right an eBook on almost anything. Here are
some suggestions:
Yoga
Camping
Making Money Online
Gardening
Golf
Dog Breeding
Cycling
Gambling
Music
That is just a small example of some topics. It is always
better and easier to write about something you really
know about. Whether it is a hobby or employment
experience, you can always find more information on the
internet to include in your content.
Do some research by searching for keywords relating to
your chosen topic on Google and seeing how many
results come up. This will give you an idea if it is a topic
a lot of people search for. Obviously the more results
that come up, the more popular the topic is.
Popularity is good and bad however, as the more
popular a topic is, the more information products will
already be available for that topic. Don't let that turn you
off though, it is just a bit of competition. Ultimately, it
would be great if you can find a topic that is quite
popular but doesn't yet have a lot of information products
being sold about it.
Your eBook can be as long as you like. Write it in simple
language that people are going to understand well.
Always check your spelling and grammar before
publishing your eBook. You can write your eBook using
word and then convert it to PDF. PDF format is the most
common format used for ebooks and is very easy to use.
You can find a free PDF Converter by doing a Google
search for one.
Once you have converted into PDF format, the final thing
you need is an eBook cover. eBooks are so much more
professional looking if you have a cover. You can also
search Google for eBook cover software or you could
outsource and have one created for you.
Don't set the price of your eBook too high - or too low.
Do a bit of research to see what they are selling for.
Selling eBooks is one of the most profitable businesses
on the internet; if you can get into the right niche you can
make thousands.
Listing Your eBooks
*When creating your listing for selling your eBook it
helps to get ideas from other eBook listings. Find 2 or 3
listings that you think are among the best and print them
out.
*Use the best bits from each. Cut bits out, chop and
change them. Change the wordings. Play around with it
until you have a listing you are happy with.
*Remember to include - preferably in bullet points - the
main benefits of your eBook, what your customer will be
buying, what they will learn from your book. These are
your selling points so make them sound enticing.
*It is better for your sales page to have a light
background. Dark backgrounds can be hard to read and
hard on the eyes. A lighter background looks much more
professional.
*It helps if you have some eBooks on the same topic that
you have resell rights to that you can offer as a bonus.
*When listing eBooks you can easily list worldwide since
delivery is digital. You do this by selecting 'ship
worldwide' in the shipping options. However along with
this I also advise to go to the other countries eBay site
and list the item there.
The reason for this is that for example I listed an item in
see my item but it will be there with AU currency.
Although US customers can still purchase it, quite often
people will overlook items if they show up with another
countries currency. So I list the item in
www.ebay.com.au but I also go to www.ebay.com and
list the item again, then it shows up in US with US
the item there so it shows up with UK currency.
Sales do increase by doing this. It might seem like a lot
of work but once you set it up its quite easy. You use the
same eBay user id for all eBay sites too. If you have
Turbo Lister it is very easy, in the top right hand corner
when you are setting up an item, there is a box where
you select which country you want it to be posted to.
Sheryl Polomka is a full time internet marketer and the
creator of Stay Home Mum website. Visit her site to find
out more about eBay and internet marketing.
Article Source:
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Wholesale Collectibles: How to Find the Best
Wholesale Collectibles Deals by eBay by Donny Lowy
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Wholesale collectibles offers resellers high profit margins
along with high volume sales, when done right.
Resellers, whether flea market vendors, eBay sellers, or
dollar stores, will be faced with competition from online
and offline retailers who can buy wholesale collectibles
at a lower price.
To outmaneuver this competition in the wholesale
collectibles business, resellers need to have a strategic
plan in place.
Part one of their plan deals with finding the best sources
for wholesale collectibles at the lowest possible prices.
For this reason I would recommend resellers to stay
away from drop shippers when looking for collectibles.
Since the drop shipper is set up to offer his products to
thousands of other resellers, you will not be able to
compete based on price. All the resellers are paying the
same price to the wholesale collectibles drop shipper, so
how can your prices be lower?
When looking to buy wholesale collectibles you want to
get as close to the source as possible.
Since you will not be able to buy brand name wholesale
collectibles for a lower price than major retailers can, you
will want to look for lesser known wholesale collectibles
sellers.
For instance, ABC Collectibles might not have the name
recognition that Marvel Comics enjoys, but you can
show customers that the quality is the same, and as long
as your prices are lower some customers should buy the
wholesale collectibles manufactured by ABC
Collectibles.
When you contact these companies looking for
wholesale collectibles ask them for their overstock,
overrun, and closeout deals. You would be surprised at
the wholesale collectibles deals you can find from small
manufacturers that are looking to move merchandise
out.
You can find great wholesale collectibles deals but it will
take some solid leg work.
Donny Lowy is the CEO of
http://www.closeoutexplosion.com, an online wholesale
and closeout business, and
http://www.wholesalecloseoutforum.com, an educational
site for the wholesale and closeout business.
Article Source:
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For Great Wholesale deals see:
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