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Little-known sneaky money maker

publication date: Jul 18, 2007
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***
- Editorial
- Here's a Sneaky Money Maker Few eBayers Know
About
- Increase Your eBay Sales by Delecia Meza
- eBay and Resell Rights by Robert W. Hart
***
 
Hello,
 
'Some You Win and Some You Lose' and nowhere will
you find this ringing louder than on eBay, where, in just
the last few days some amazing tales have emerged in
the press about big time winners and big time losers.
One in particular represents a stark warning to eBay
sellers who don't check their legal standing on items
they buy to resell on eBay.
 
While our readers would never knowingly sell fakes on
eBay, it can sometimes be difficult to spot real from fake
and that's one reason I personally never sell designer
label items or big brand name products that I don't know
for certain to be the 'real thing'. And in my books buying
the 'real thing' doesn't mean buying designer name
products at boot sales or flea markets and certainly
never from companies you contact mainly by phone -
mobile phone!
 
The big message here is: 'If something looks to good to
be true, it probably is too good to be true!' and taking
chances means risking more than just having your 'iffy'
products confiscated by Trading Standards.
 
In fact, just days ago a Tolworth man was ordered to sell
his flat and car to pay back money taken from people
conned on eBay as part of a £3170,000 a year turnover
business importing fake designer clothes from India and
selling them as genuine on eBay.
 
Kingston based Chief Trading Standards Officer, Ted
Forsyth, part of the team that brought the case to court
said: "This just shows that crime and selling fakes on
eBay doesn't pay."
 
It's a good idea to insist on receipts specifying
authenticity for everything you buy, designer label or not,
it just isn't worth taking risks!
 
And if you don't have receipts and you can't vouch for
the authenticity of whatever you buy, don't buy it at all!
 
It all makes you wonder what is good and what is bad
practice on eBay, especially when you consider that the
Prince CD offered free of charge with last week's 'Mail
on Sunday', plastered all over the CD were warnings
that the CD was not to be resold.
 
So how come 700 copies of the CD are currently offered
on eBay at a tenner apiece or more? Oh I wish I wasn't
such a coward, I wish I had bought more than one
measly copy!
 
***
Here's A Sneaky Money Maker Few eBayers Know
About
***
 
Anyone working on the high street, or from a market stall
or selling by mail order and direct mail, knows you have
to maintain decent stock levels to display and sell to
people coming through your door each day.   You can't
just stock one item if you want your business to profit,
you need to have several items of popular product lines
in your storeroom, just in case someone buys two of the
same products, or several people come asking for
whatever today's popular product might be. You don't
want to turn down paying customers by running out of
stock.
 
But there's another side to this problem because having
all this stock means finding somewhere spacious to
store it all, and it also means tying up huge chunks of
capital on products that might not actually sell. So if you
are selling on the high street, with a customer base of
two or three thousand maximum, with all that stock in
your back room, all your capital tied up and going
nowhere fast, you really have to hope at least a few local
people come in to buy and cover your costs for the day
and hopefully leave money to spare for you to spend or
invest.  But if the weather's bad or there's something
exciting on television, your shop might be empty all day
and you end up making nothing.
 
Compare this to how business works on eBay where you
can sell to people all over Britain, all over Europe, all
over the world. And even though that means targeting
millions of buyers compared to ordinary retailers for
whom one hundred people makes a good day, on eBay
customers rarely come calling and you don't have to
have stock ready to buy. You can buy one item to
illustrate and describe on eBay and sell that item several
times as long as further supplies are quickly available.
 
The trick is to obtain one sample of a product, from
wholesalers or manufacturers, some will even give you
them 'sale or return'. This is your 'test' sample, and you
should list as many different 'test' items as possible,
which you are confident you can purchase in quantity
when your auctions end in seven or ten days time. It's
best to use auction format to test items you have no
experience of selling, both to determine how many
people want your product and how much they are willing
to pay.
 
You can add a 'counter' to your auction which reveals
how many people have clicked to open your listing to
learn more about your product. This is a great indicator
of likely interest in your product and your most frequently
viewed items will usually attract early bids and generous
profit margins.
 
About a day before your auctions end you'll spot signs of
multiple bidders and potential 'Second Chance' buyers
for some of your products. Second Chance Offers are
where unsuccessful bidders are invited to buy an
identical item at their highest bidding price. Some
amazing profits are possible and you can easily find ten
or more people accepting your Second Chance Offers.
 
Before you start counting the profits, bear in mind it's not
a question of win or lose when you are 'testing' products,
all you want is an indication of products that will sell and
continue to sell, and these will form the core of your
product range.
 
Once you have tested products, and determine which
are your most likely best sellers, you must decide how
many products to stock and what mark up is needed. If
you want to make, say, £31000 profit each week, you
might opt for one hundred listings with £310 profit margin
with a few more thrown in to cover listing fees and
incidental expenses.   Or maybe you'll go for ten items
individually offering £3100 pure profit
 
What better win-win situation can there possibly be?
 
Happy eBaying!
 
Until next time,
 
Avril
 
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***
Increase Your eBay Sales by Delecia Meza
***
 
If you currently sell on eBay then you know that for the
most part the summer months can be painfully slow
when it comes to sales.
 
There are many little things you can do during these
slow months and during 'peak season' as well that will
increase your sales. They include:
 
1) Use a very detailed subject line.
 
For Example: NWT GYMBOREE LITTLE HULA GIRL
DRESS 5T -
Make sure to use all characters available and all caps for
your subject line as well. It makes it easier to read, looks
cleaner and stands out. When I see subject lines like this
it makes my eyes hurt: ~*NwT*~ GymbORee LittLE
HULA GiRl DresS 5 T In all honestly it looks sloppy. So
chances are if it looks sloppy to you it will look sloppy to
most everyone else too. (Editor: I don't agree with this
'all capitals' idea, but our author obviously does, so it's
best to test all capitals in your titles against lower case
with initial letters upper case to see which attracts best
profits for you.)
 
2) Offer specials. For instance if you buy 1 you get 1 for
50% off or buy 2 get 1 free.
 
3) Shipping discounts. Buyers look for shipping
discounts and generally the better the discount the more
they will buy. For example: First item $7.95 each
additional item add $2 or you could say if you spend
over $100 shipping is free. Depends on how heavy the
items are that you sell. So take that into consideration.
 
4) Use the cross promotion tool that eBay offers. This
works really well if you sell a lot of multiples or unique
items. This has worked very well for a lot of sellers.
 
5) STOP using eBay's picture service for your listings.
You would save a lot of time & money to get a picture
hosting account at places like picturetrail.com
 
6) Use as many pictures in your listing as possible. Make
sure they are good, clean, detailed, up close, multiple
angels. This is very important.
 
7) Use eBay's gallery picture. You have to pay extra for
it (approx .35 cents) But let me tell you that it is well
worth it. I use it in every auction. For me personally,
when I am shopping on eBay I mostly skip over listing
that do not have the gallery picture.
 
8) If you have multiples of the same item list them in
your store, unless they are different sizes, etc.
 
9) If you have a really hot item, and multiples of it with a
decent profit margin it would not hurt to do a listing
upgrade such as featured item or make your listing bold
or highlighted. This way your listing stands out from the
others.
 
Article Source:
 
 
***
eBay and Resell Rights by Robert W. Hart
***
 
On the surface, it seems like eBay and the use of resell
rights would be a perfect match. The ability to resell
products should keep a steady flow of income coming in.
Maybe four or five years ago that was possible but
competition has increased dramatically which means the
days of selling resell rights products as your only source
of income have pretty much disappeared.
 
That's not to say that there is no money to be made from
selling them. Just do not expect to get rich from it. You
can either acquire them straight from eBay through other
sellers or outside of it through the Internet with each
having its advantages and disadvantages.
 
If you decide to buy them from eBay, the first thing you
should do is look at the completed listings. You will want
to pick the products that have many green listings (which
means the product has sold) instead of those that have
red (which means it did not sell). You will also need to
take in account the average price the product sells for,
but keep in mind that price will be much lower than if you
bought the product outside of eBay.
 
A better way of purchasing resell products is through the
Internet but you will have to count on spending a lot
more time doing research. One of the ways to go about
this is to type the keywords 'resell or resale rights' along
with the type of product you are looking for such as
'resell or resale rights cooking' for cooking products. You
will also want to choose products that are not yet sold on
eBay as this will make your products much more
attractive to potential buyers.
 
Once you have your products you will have to decide if
you are going sell them with or without the resell rights
attached. If you sell them with the rights then you might
lose the exclusivity you have with the product. On the
other hand, you would be able to charge more for it.
 
As you can see, resell rights products can be a profitable
endeavor. By following the tips outlined above you
should be well on your way to earning that extra income.
 
Robert Hart is the owner of the website:
source for articles and products related to resell rights.
 
 
***
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