Disaster strikes
publication date: May 16, 2007
***
- Disaster strikes!
- Wholesale Secrets: Don't Miss Your Place
- How to turn eBay sales into big backend
profits
***
Hello,
Oh no!
My poor computer has been rushed off to the 'computer
hospital'. My entire working life and eBay business is now in
the hands of the PC doctor who is trying to rescue all my
files.
Unfortunately this week's eletter was on my computer,
which has frozen and won't let me access anything.
My sincere apologies for not sending you the eBay
Confidential eletter this week - I will rush it to you as soon
as my PC is back safe and sound in working order.
To wet your appetite, take a look at this excellent past
article, saved from my publisher's computer!
I'll be back when the disaster is over,
Happy eBaying!
Until next time,
Avril
**
eBay Opportunity: Don't Miss Your Place!
***
"Now! Get Your Hands on Guaranteed Hot Selling
Products and Turn Them Into Your Own £35,000 -
£310,000 per Month eBay Business!"
Today, I'm looking for just 300 ambitious UK
eBayers to share my and-picked selection of
proven and trusted wholesale sources...
Click here now
Secrets
***
How to Use eBay for Front End Sales and Make
the Biggest Profits Later
***
Once you have a buyer on eBay it's vital that
you keep that person's name and address and
look for additional items to offer them later.
Research shows that around one in five buyers
ultimately become regular buyers. This happens
in mail order, on the Internet, by direct mail,
and on eBay.
This means if you don't follow up on past
buyers you're effectively losing out on 20 per
cent more profits at every marketing
opportunity.
Imagine you sell an eBook on eBay, about making
money in the property business, for example,
and you sell one hundred copies each month.
Over the year that's 1200 customers. Of that
number 240 are potentially regular buyers of
similar or even unrelated products.
Now let's say you've been selling the book for
three months, you have 300 customers, of whom
you expect 60 to become regular buyers - IF
you offer them something to purchase that is!
If you don't offer them something else later,
you've just lost one of the greatest resource
any business can have
- back end selling potential. Repeat Back End
Selling Potential.
So, let's say you continue selling that initial
book on eBay and let's assume you make £310
profit per sale. That's £31000 a month, £312,000
a year.
Let's see how the figures stack up if you
locate a second book about the property
business which this time makes you £350 pure
profit per sale.
This means if those 60 second time buyers over
three months you'll make £33000 extra, £312,000
over the year, making cumulative annual profits
now of £324,000.
Imagine now that you double sales of your eBay
lead book (called 'lead' because it leads to
additional sales later - back end selling). Or
you could add another lead product to eBay, for
the property book or for something different.
Either way, all things being equal, that is
first time customer numbers stay much the same,
profit potential remains constant for each
front end and back end book combo, then each
new book, with back end seller, adds another
£324,000 to your bank account.
Four new front end combinations makes just
short of £3100,000 a year; forty new lead book
and back up package all but hits the ONE
MILLION POUNDS a year mark.
This is the simple step-by-step formula for
turning virtually anything you sell on eBay
into a fabulous back end earnings source.
This is how to make your first million:
Promote a book on eBay, it can be virtually any
subject, any format of book, the most important
thing is that it lends itself to back end
selling, meaning the subject must be something
people want to know more about and to learn
more they'll purchase similar subject books
later. Niche market titles are especially good
for back end selling. So people who buy books
about fishing will buy more books about
fishing, dog lovers similar, UFO enthusiasts,
craftworkers, and so on.
This is what you do next:
1) Keep names of buyers and enquirers to sell
to later.
2) Obtain another book that might interest
buyers of the first product. Get it from the
public domain, or create one from other
people's articles (ask permission from them,
few will refuse), obtain it from out of print
booksellers, etc.
3) Write a sales letter for the second book or
send the first chapter free with a link in the
back of the chapter for people to purchase the
full version. Some email programs let you
include your PayPal button for payment in the
body of an email containing the sales letter or
sample chapter.
That's it, mission accomplished, more money
going into your bank account.
More Back End Selling Tips
Here is another great way to adapt this lead
generating for front and back end selling
process through a string of books, of different
genre, different types. This can be
accomplished by selling books online, offline,
as free sample chapter downloads, and so on.
This is what you do:
1) Ask first time buyers to join your mailing
list for future sample chapters of books chosen
to interest them.
2) Compartmentalise names and addresses in
your email programme, according to type of
books people previously bought or obtained as
free downloads, etc.
3) Look for new books to interest niche book
buyers or general interest books to suit most
people. Send sample chapters as appropriate in
emails to your past buyers: niche and special
interest books to specific buyer categories,
general interest titles to all past buyers.
3) Add a payment button inside the email to
attract early impulse buys for your full length
version. This saves losing potential buyers
who delay visiting an alternative sales page
for the full length book and change their minds
or lose the location of your sales page. The
next best way to accomplish a fairly certain
sale is to send the sample chapter as a pdf
attachment to your email, making sure links for
sales page or payment button in the pdf file
are active and working properly. Alternatively
add a printable order form at the end of the
sample chapter giving both online and offline
ordering options.
4) Send the complete book to buyers as an
email attachment or as a direct link between
payment and download page.