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eBay Listing Tricks - Categories: how to drill down to a profitable niche
publication date: Jun 21, 2006
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Many thousands of different items are listed on eBay each day in dozens of different categories.
As you’ll discover, general categories – Collectibles, Music, Tickets and Travel – are sub-categorised,sometimes several times, ultimately to include a few select items in tight niche markets.Selling to niche markets means lower overheads, higher profits, less work, less competition,unlimited potential.
These are the current main categories on eBay.co.uk’s Home Page. Note that new categories are being added all the time, with wonderful benefits for niche marketers and others in general.
Current Main Categories
Antiques and Art
Automotive
Baby
Books, Comics, Magazines
Business, Office and Industrial
Clothes, Shoes, Accessories
Coins
Collectables / Collectibles
Computing
Consumer Electronics
Crafts
Dolls and Bears
DVDs, Film and TV
Health and Beauty
Home and Garden
Jewellery and Watches
Mobile and Home Phones
Music
Musical Instruments
PC and Video Gaming
Photography
Pottery, Porcelain, Glass
Sporting Goods
Sports Memorabilia
Stamps
Tickets and Travel
Toys and Games
Wholesale and Job Lots
Everything Else
Sub-Categories
Click on one of those main categories to take you through to sub-categories which are niches in their own right but not quite so tight as those soon to come. Here we’ll consider a few main
categories and their first generation sub-categories – Antiques and Art, Coins, Collectibles/Collectables.
Antiques and Art
Antiquities (currently a mammoth 2819
listings)
Architectural/Garden (currently 2257
listings)
Asian/Oriental
Carpets/Rugs
Clocks
Decorative Arts
Ethnographic
ETC.
Coins
Banknotes
Bullion/Bars
Coins
Historical Medals/Medallions
Share Certificates/Bonds
Tokens
ETC.
Collectibles
Advertising
Animals
Animation
Autographs
Badges/Patches
Bottles/Pots
Breweriana
Cigarette/Phone/Tea Cards
Decorative Ornaments/Plates
Disneyana
Ethnographic
Holiday/Seasonal
Household
Jukeboxes
Keyrings
Kitchenalia
Knives/Swords
Memorabilia
Metalware
Militaria
Moneyboxes/Piggy Banks
Paper and Ephemera
Photographic Images
Postcards
Radio/Television/Telephony
Second Generation Sub-Categories
Now look at sub-categories within
one sub-category, in this case
Collectibles > Advertising, those
sub sections being:
Chemist
Distillery/Spirits
Drinks ..
…..and stop right there because within each, exampled here ‘Drinks’, there are further categories.
Third Generation Sub-Categories
From Collectibles >Advertising>Drinks we find third generationcategories:
Coca Cola
Cocoa
Coffee/Nescafe
Pepsi
Soft Drinks
Tea/Tetley
In this case, those final generations: Coca Cola, Cocoa, Coffee/Nescafe, Pepsi, Soft Drinks, Tea/Tetley are finely tuned niche markets for which thousands of collectors exist worldwide with few specialist dealers.
Tip: Consider specialising in one or more of countless niche markets and there’s every chance you’ll be the sole eBay specialist for those products and the main provider for thousands of collectors. Better still, by specialising in tight niche market products you’ll find less competition from buyers at auctions, private sales, and similar, for your chosen product.
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